AI and Accounting Software Insights from PKF EMEI 2025
At the PKF EMEI Conference in Marrakech from May 14-16, 2025, Silverfin, as a strategic partner of PKF Global, engaged in professional sessions using vivid metaphors to discuss AI and accounting software, participated in cultural activities that fostered personal connections, and strengthened partnerships by exchanging market insights with other global members.
From May 14th to 16th, Silverfin attended the PKF EMEI Conference at the Radisson Blu Hotel in Marrakech. As strategic partners of PKF Global, Silverfin was invited to join this gathering of professionals from across the EMEI (Europe, Middle East, India) region.
For the author, it was both a professional milestone—being their first global conference—and an eye-opening look into how a global network like PKF builds meaningful connections across borders.
A unique blend of insights and experiences
The conference featured a program that combined strategic sessions with cultural experiences, reflecting the vibrant spirit of Marrakech. PKF brought together its global members to collaborate, share knowledge, and align on future opportunities. These face-to-face interactions were valuable for building stronger relationships among attendees.
Silverfin contributed to the agenda by hosting two sessions, which were well received for their originality and relevance. The sessions used vivid imagery, such as maintaining a garden filled with different exotic flowers (representing customers with different needs) and bridges that carry employees towards future growth in the company. These metaphors aimed to leave a lasting impression on attendees.
Exploring Marrakech beyond the conference room
The event organisers included local experiences that allowed attendees to explore the beauty and culture of Marrakech. Activities included a camel ride, a dinner under the stars in the Agafay Desert, a guided walk through the historic Medina, and a session with a local herborist to learn about argan oil production and uses. These experiences provided a relaxed setting for personal connections among attendees.
Building stronger partnerships
One of the highlights of the conference was the opportunity to speak with other strategic partners of PKF. These conversations offered new perspectives on the market and helped validate and expand Silverfin's own ideas. The openness and thoughtfulness of these exchanges reinforced the value of being part of a dynamic network.
Looking ahead
Silverfin expressed gratitude to PKF for the invitation and hospitality throughout the event. The combination of business insight, cultural exploration, and genuine human connection made the experience memorable. Silverfin looks forward to deepening its collaboration with PKF and contributing to the growth and innovation of their global network.
Until next time, Marrakech! Choukran (thank you) for your hospitality!
Petar & Tim.